| 释义 |
pre-ˈsell, v. Comm.
[pre- A. 1.]
trans. To promote (a product) before it is available to the consumer; to persuade (the consumer) in advance to buy a product. Also transf. So pre-ˈselling vbl. n. and ppl. a., pre-ˈsold ppl. a.
1950in Webster Add. 1958Washington Post 22 Sept. a2/1 Campaign organizers and the American Heritage Foundation public services advertising campaign has already done much to ‘pre-sell’ the public. 1959Times 7 Apr. 14/4 It is the turn of the television programme to provide pre-sold material for cinema films. 1959P. Wood in S. Spender tr. Schiller's Mary Stuart 8 English audiences are far less indulgent to her than foreign ones, who are pre-sold on the pathos of her situation. 1960Times 26 Oct. 4/2 Plays expanded from television originals are also, in a sense, pre-sold. 1961Economist 11 Mar. 984/1 Others believed..that the ‘pre-selling’ of the major products by advertising direct to the consumer would have a much more potent effect when the barrier of the counter had been removed and she had nothing to do but pick them up. 1962E. Godfrey Retail Selling & Organization iv. 33 Pre-sold goods. In some cases the preliminary stages of the sale will have been completed before the customer comes into the department, through advertising. 1967Guardian 21 July 3/2 We deliberately avoided preselling the film to America. 1973Publishers Weekly 30 Apr. 50/3 The recent January issue..was so relatively ‘with it’ that the entire issue was presold. 1977Daily Tel. 2 Dec. 19/1 The interviews..have been pre-sold to the United States and other foreign countries. |
