| 释义 |
sky-sign
[sky n.1]
1. poet. A celestial sign or portent.
1880Browning Dram. Idylls, Pietro 8 Where [there] was..Star to name or sky-sign [to] read. 1940C. Day Lewis tr. Virgil's Georgics i. 23 Well for us that we watch the rise and fall of the sky-signs And the four different seasons that divide the year equally.
2. a. A sign of the nature of an advertisement, so constructed and placed that the letters, etc., stand out against the sky. Also spec. an electrically illuminated sign or message similarly placed.
1890Spectator 30 Aug., We entirely agree with him as to the hideous horror of these ‘sky-signs’, as he terms them. 1893Daily Telegr. 27 Mar. 5/4 A large board on the roof of a house is a great deal more to be dreaded than any sky⁓sign yet invented. 1903Building News 10 Apr. 510/2 Mr Caudwell..contended..that a sky sign was any sign which could be seen against the sky by a person standing beneath. 1916A. Bennett Lion's Share ix. 64 They crossed a thoroughfare that twinkled and glittered from end to end with moving sky-signs. 1926Socialist Rev. June 13 In Piccadilly a large crowd—mostly strikers—watched a Daily Dispatch news bulletin thrown up on a huge sky-sign. 1938F. B. Young Dr. Bradley Remembers iii. 121 He was to see the dim, discreet streets of the city centre..garish with neon lights and sky-signs. 1954Times 17 Dec. 9/4 London County Council gives notice of a Bill..‘To repeal the provisions of the London Building Acts, 1930 to 1939, prohibiting the erection of sky signs.’ 1966Punch 16 Mar. 368/2 There's to be one of those electric sky-sign newscasters in Piccadilly Circus at last. But remember how easy it is to get hold of the wrong end of those revolving messages.
b. An advertisement or other message in sky-writing.
1922Flight XIV. 330/2 This week has witnessed the first practical application of the invention of Major J. C. Savage, by means of which chemical smoke trailing from an aeroplane can be used for writing words or tracing figures in the sky... His first ‘sky sign’ took the form of the word ‘Castrol’. 1931C. Day Lewis From Feathers to Iron 53 Now shall the airman vertically banking Out of the blue write a new sky-sign. |
